Reverso
At the heart of its personality lies an iconic about turn.
The Reverso is an invitation to write your own story.
British colonial India, 1931. Irritated by seeing too many of his watches smashed up during polo matches, an officer in the British army challenged Jacques-David LeCoultre to produce a model sufficiently sturdy to stand up to being bashed with a mallet and yet refined enough to make for pleasurable wear. The Reverso was born from this challenge. Swivelling its case conceals the dial against the wrist, revealing a back that becomes a blank page. To be engraved, to be enamelled, to be shaped in the owner’s image. Taking things a step further, the Duetto and Duo concepts provide two dials in one watch: two faces, two different feelings. The harmoniously balanced lines of this timeless collection remain unswervingly loyal to the Art Deco principles that have inspired it for more than 80 years.