Competence as a concept can refer to the possession of certain attributes necessary for one’s performance, but also to the ability to use the skills and knowledge effectively (Prahalad and Hamel, 1990; Cheetham & Chivers, 2005; Collins, 2010). Core competence does not diminish with use. Unlike physical assets, which do deteriorate over time, competencies are enhanced as they are applied and shared. However, competencies need to be nurtured and protected: knowledge fades if it is not used (Prahalad and Hamel, 1990)