CEO Jack Welch focused on the bottom line through learn practices and overall cost cutting, creating an extremely efficient, process conscious organization that prioritized meeting budgets, but lagged in innovation. While these strategies did increase net earnings, it became clear that they would not yield sustainable growth, as cutting additional costs began to outweigh the savings. GE began to see that the long-term solution was to train employees and management to focus on creating new technology and products that both earn profitable returns and open new growth opportunities