A Marketing
B Proposal forms
C Policy forms
D Policy clauses and endorsements
E Cover notes and certificates
F The renewal procedure
G Transacting insurance at Lioyd’s
H Conclusion
LEARNING OBJECTIVES
After studying this chapter, you should be able to:
- Identify the various stages in the process of transacting insurance;
- Describe the documentation used in that process;
- Detail the exceptions and conditions commonly found in insurance policies
- Discuss the renewal procedure;
- Explain the process of placing business at Lioyd’s
INTRODUCTION
Insurance is a contract. One party contracts with another to perform a particular service. The contractual basis of insurance is extremely important and other subjects you may study will concentrate on this issue specifically. In the meantime we will not dwell on the legalistic aspects of insurance but focus on the more practical aspects of how insurance is transacted.
Figure 6.1
At the apex of this triangle there is the risk. This could be the fire risk, theft risk, motor accident risk, liability risk, death risk etc. The insured is the person or company having the insurance in force and the insurer is the insurance company which has contracted with the insured to provide cover of one form or another
Looking at this triangle from the insured’s side we could say that:
- The insured knows the nature of the risk;
- The insured has to describe the risk to the insurer. At this stage the insured could more properly be termed the proposer as they are at the point of describing the risk to the insurer in order to obtain insurance;
The proposer will look for acceptable protection. He may have a particular form of insurance cover in mind or want a special clause included or even excluded. The proposer knows, or