An early television campaign, starting in 1969 and running for several decades, was aimed at American audiences; it featured a live koala, voiced by Howard Morris, who complained that too many tourists were coming to Australia and concluded "I hate Qantas."[39] The koala ads have been ranked among the greatest commercials of all time.[40] A long-running advertising campaign features renditions by children's choirs of Peter Allen's "I Still Call Australia Home", at various famous landmarks in Australia and foreign locations such as Venice.[41]
Qantas is the main sponsor of the Qantas Wallabies, the Australian national Rugby Union team.[42] It also sponsors the Socceroos, Australia's national association football team.[43] Qantas is the main sponsor for the Formula One Australian Grand Prix.[44] On 26 December 2011, Qantas signed a four-year deal with Australian cricket's governing body Cricket Australia, to be the official carrier of the Australia national cricket team.[45]