In 2010, Maria Johnason, has studied a social media and
awareness brand. The main point of this research have
had the role of social media in creating awareness from
the brand. The question we can ask from this study, is
that what in the purpose of using social media to create
awareness of the brand? Whatever is important for the
company in this stage is to unite attempts of social media
with communication strategies. Results of this research
presented that social media can have an important role
to inform brand. The other research has been done
about considering business of B2B in 2010, in Norway
University. In this study, the necessity of using social
media in B2B business has considered the results of this
study show that social media hasn't changed the quality
of doing work in trade, but shows the other branch of
brand management, which is very different from attempts
of traditional marketing in order to companies capable
of feeling the influence of social media. it is imperative
to communicate with them not to think of selling also
(Heim, 2010) Regarding to due studies in the whole of
our country , two studies has been done at this field. In
1378 (Hegiri) Fatemeh Soltani in Alzohra university has
researched on behavior of young voters between 18-29 in
Mashhad city and emphasized on the influence of social
channels.
Also that year Pouya Moradian has investigated social
channels in order to introduce that propaganda which
is applicable with text. Infield of identifying factors of
succeeding social media, inside and outside of our country
, hasn’t dome any research then in this study, factors of
succeeding social media have been recognized and its
conceptual model will be presented.