STRATEGIC PLANNING
The question that one needs to ask is “What exactly is meant by strategic”? There are hundreds of books written on this subject and its use in business is nothing new, therefore Strategic Planning should be relatively simple, right? Surprising though it may sound, it’s hardly that simple and this article attempts to showcase, from a practitioner’s perspective, some of the pitfalls and misconceptions that abound in the strategic planning process. Note that this article is designed to touch upon the process that is used for strategic planning in a corporate setting about which little has been written, rather than the tools that are needed to craft a strategy about which sufficient literature already exists.