Those days are gone. Today, especially in the luxury segment of the market, specialized software is used to help hoteliers identify, profile and please their most valued guests. Besides great rooms, excellent locations and lovely landscaping, luxury hotels must provide a superior level of service. Guests who frequent these properties put a high value on the fact that hotel staff knows their name which table they prefer at the restaurant, and what room they like to stay in when they visit Providing this sort of personalized service requires a solid system for storing and accessing information.