The Alamar Blue assay provides accurate time-course
measurements, has high sensitivity and linearity, involves no cell lysis, is ideal for use with
post-measurement functional assays, is flexible as it can be used with different cell models, is scalable
and can be used with fluorescence- and/or absorbance-based instrumentation platforms, and finally, it
is non-toxic, non-radioactive and is safe for the user, and the environment