Marketing is a vast and complex area that contains way too much to cover in a few articles so the focus of this blog is on the practical rather than the theoretical. Although GameSparks (http://www.gamesparks.com/) is much more about building great games and helping you to manage them post launch, one of the key areas I find most of our customers need help with is marketing and, being a marketer, I figured I could help. So, over the course of the coming weeks, we plan to write several articles about game marketing that should help a beginner create a successful marketing plan for their game.
I guess the very first piece of advice I can give you is to think about how your game is going to be marketed right at the beginning because there are a couple of important decisions you will make that will impact the game design and how successful you are in taking it to market.