In an era of convergence, consumers become hunters and gatherers pulling together information
from multiple sources to form a new synthesis (H. Jenkins, 2006a). Storytellers exploit this
potential for transmedia storytelling; advertisers talk about branding as depending on multiple
touch points; networks seek to exploit their intellectual properties across many different channels.
As they do so, we encounter the same information, the same stories, the same characters
and worlds across multiple modes of representation. Transmedia stories at the most basic level
are stories told across multiple media. At the present time, the most significant stories tend to
flow across multiple media platforms.