The paper deals with the results of comparative analysis of ICT innovations and knowledge based on continuous innovation in ICT subfields on international (ISO, [1]) and local (SRPS, where SRPS is an abbreviation for the standards in Serbia [2]) examples: from the collective to the local and ultimately to the individual. According to International Classification Standards (ICS), the fields of ICT are clas- sified through IT (partially, ICS1 = 35, with 12 subfields) and the field of telecommunications (ICS1 = 33, with 13 subfields).