Ethics and Social Responsibility
In India, Mrs. Maneka Gandhi, a popular environmental activist and her supporters
launched an aggressive campaign against fast food chains which contributed in the
destruction of the ecological balance and promoted unhealthy food. To respond to such
campaigns, McDonald’s launched several pro-green advertisements such as “We love
Green” and funded community related activities including “Keep our city clean”. McDonalds
sponsored “Olympic Day Run” in 2005 and offered baked potatoes and McCurry Pan
instead of fries.