The rapid and quick method of displaying
products over the Internet make advertising on it even more prone to misleading or deceitful acts.
We need to examine the law that governs trade description over sale on the Internet. Is the Trade
Descriptions Act (TDA) 1972 [5] applied to advertising on the Internet? We need to look at the Preamble of
the Act, which states : “An Act to consolidate and amend the laws relating to merchandise marks with new provisions
prohibiting misdescription of goods provided in the course of trade and false or misleading indications as to
the price of goods; to confer power to assign the meaning of any expression or indication used in relation to
the prices of goods, charges or rates of services, accommodation or facilities and to regulate, control or
prohibit the use thereof in the course of trade and business; to prohibit the making of false or misleading
statements as to any services, accommodation or facilities provided in the course of trade or business; to
confer power to require information or instructions relating to goods to be marked on or to accompany the
goods or to be included in advertisements; and for related purposes”.