Discuss the policy. Prior to any notification or final decision, discuss the policy with existing tenants. Explain the rationale behind the change of policy and prepare documentation to support the new position. Share data on the actual operating and economic costs of the building and on the cost of leasing comparable space within the hospital's market area. Discussing situations where rent is considerably below fair market value can be difficult, but well-presented, accurate data will clearly show the need for, if not the magnitude of, a proposed rent increase.