One of the most influential changes came with the introduction of fast food restaurants like
McDonald’s into foreign countries. Transformations have taken place which could be perceived
as beneficial or corrupting to that culture. According to William Gould (1996), before the
introduction of McDonald’s overseas “fast food was almost unknown. McDonald’s was the first
company to try to export America’s love of fast food and changes in eating habits of other
nations.” Catherine Schnaubelt (u.d.) in her study, has found that “McDonald’s has over 1.5
million franchises in the United States and about half of the total franchises are outside the U.S.
in over 120 countries……Amidst all the fame and fortune of McDonald’s, there are concerns
about how the spread of standardization of the franchise is affecting culture, attitudes and the
environmen