Nowadays the top leading cereals brand in US use an impressive variety of means to promote and increase exposure
for its products. We will briefly present the repertoire of
marketing activities of the leading brand of sugared cereals in US, Kellogg’s, all the activities being especially designed for their children consumers: TV commercials; product placement in movies/cartoons such as kung-fu-panda, Indiana-Jones, Star Trek; collaboration with Walt Disney World for sponsorship and specially displays and activities in the famous amusement park; sponsoring children books- bed time stories; offering promotional materials; special discounts, free gifts.