Despite its obvious scale variation at small scales, the projection is well-suited as an interactive world map that can be zoomed seamlessly to large-scale (local) maps, where there is relatively little distortion due to the variant projection's near-conformality.
The major online street mapping services tiling systems display most of the world at the lowest zoom level as a single square image, excluding the polar regions by truncation at latitudes of φmax = ±85.05113°. (See below.) Latitude values outside this range are mapped using a different relationship that doesn't diverge at φ = ±90°.