An approach is discussed whereby architects can learn to predict user
responses to the buildings they design. An argument for the importance
of prediction in architecture is presented, initial research efforts are
discussed, specific scale and media development experiments are reported,
and two professional applications of the resulting instrument are described.
Ba~kground. The recent history of architecture has been marked by an
increasing involvement of architects with client-user groups with whom
they previously have had little or no contact. Commissions are obtained
by architects not only in their own communities, but throughout the
country, and for some firms, throughout the world. They are obtained
not only with clients from the same socio-economic class, or even
the ruling elite as was the case in previous centuries, but with client
groups having widely diverse socio-economic and ethnic backgrounds
(Appleyard, 1969). Often the clients represent user groups with special
age, health, or mobility problems (Carp, 1970). Occasionally user groups or
potential user groups are so large or ill-defined as to be virtually unobservable
in any primary way. And almost invariably, because of pressures
brought on by rapidly increasing construction costs, the architect is
expected to perform his services in the shortest conceivable period of
time, "fast-tract" becoming the common-place rather than the exception.
An approach is discussed whereby architects can learn to predict userresponses to the buildings they design. An argument for the importanceof prediction in architecture is presented, initial research efforts arediscussed, specific scale and media development experiments are reported,and two professional applications of the resulting instrument are described.Ba~kground. The recent history of architecture has been marked by anincreasing involvement of architects with client-user groups with whomthey previously have had little or no contact. Commissions are obtainedby architects not only in their own communities, but throughout thecountry, and for some firms, throughout the world. They are obtainednot only with clients from the same socio-economic class, or eventhe ruling elite as was the case in previous centuries, but with clientgroups having widely diverse socio-economic and ethnic backgrounds(Appleyard, 1969). Often the clients represent user groups with specialage, health, or mobility problems (Carp, 1970). Occasionally user groups orpotential user groups are so large or ill-defined as to be virtually unobservablein any primary way. And almost invariably, because of pressuresbrought on by rapidly increasing construction costs, the architect isexpected to perform his services in the shortest conceivable period oftime, "fast-tract" becoming the common-place rather than the exception.
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