the customer value proposition: an offering that helps customers do an important job in a superior or cheaper way than the alternatives.
the profit formula: made up of a revenue model and a cost structure that specify how the company generates profit and the cash required to sustain operations.
the resources: these include employees, customers, technology, products, facilities, and cash that companies use to deliver the customer value proposition.
processes: such as manufacturing, R&D, budgeting, and sales.