Everyone has heard of Coca-Cola, and you would be hard pressed to find somebody who was unable to recognize the iconic white lettering against the bright red background of this global brand. Various sources cite Coca-Cola as a billion dollar brand and that is not surprising, when one considers it was rated by Interbrand as one of the most valuable brands in 2015, based on a brand value amounting to 78.42 billion U.S. dollars.
The Coca-Cola Company is a global key player in the beverage industry. The firm comprises the corporate division, headquartered in Atlanta, GA, and about 300 bottling partners worldwide. According to its most recent annual report from 2015, Coca-Cola's net operating revenue amounted to 44.29 billion U.S. dollars. Bringing in 49.2 percent of the global revenue in 2015 was the North America segment, making it the company's flagship market.
In the U.S., the Coca-Cola Company held a market share in the soft drink segment with 42.3 percent in 2014. The company’s leading four brands in the U.S. market are Coca-Cola, Diet Coke, Sprite, and Fanta. The Coca-Cola Classic brand itself, held a market share of 17.6 percent in the United States in 2014.