Unfortunately, compliance with the law alone will prove insufficient for ethically responsible business. It is common to think of the law as a set of rules that one can obey or violate in an unambiguous way. Traffic laws, for example, require Stopping at a red light and prohibit speeds over a certain limit But this is a very incomplete understanding of the law. Even when there are specific regulations requiring or prohibiting certain action, ambiguity is always pos¬sible in the application of those regulations.