Now, I’d like to come to the fun part, my own experience with Zara’s shopping offers. First of all, I have to say that there webpage has a very appealing design and structure and also the photographs used in the background and for the lookbook are great. Structure-wise it doesn’t differ a lot from other fashion distributors. Indeed, compared to online giant ASOS, Zara’s selection of online features is quite limited. What I find quite remarkable is the “people” feature (see picture above) that all of the online shopping pages offer that I found so far. In this feature, fashion blogs are linked to the webpage so that you can see how “normal” people wear the stuff. I find that extremely helpful, since the fashion pictures normally don’t show what is wearable on the street. So its probably a really mutually beneficial thing that the bloggers (I guess) get supported and/or payed by the brand and the brand has an artificial mouth propaganda. One contra example of this relationship not being really fair is