Some of the most popular applications of interactivity in this field, such as
personalisable calculators, represent an up-to-date form of "news you can use", and
some conventional graphical formats (such as charts) are avoided because they "turn
off", or alienate audiences. Together, these two findings warrant further investigation in
the context of how audiences interact with news. The pursuit of certain popular data
visualisation formats, and the active avoidance of others, for fear of alienating news
audiences, may yet have consequences for how we engage with and understand online
news.