My goal is to provide an intenational hotel to the business or luxury leisure traveler looking for comfort and service. The trick is to take it a couple of notches up, or sideways, to adapt to the market you are in. Our standards are universal, e.g., getting your message on time, clean room, good breakfast; being cared for by an engaging, anticipating and responding staff; being able to treat yourself to an exciting and innovative meal—these are global. This is the fundamental value.
What changes is that people do it with their ownstyle, grace, and personality; in some cultures you
add the strong local temperament. For example,an Italian concierge has his own style and flair. In
Turkey or Egypt you experience difierent hospitality.