Instructions for assessment
Students are expected to be able to critically the business environment and industry for a specific organisation. You will need to demonstrate understanding of your organisation and the business environment in its country or origin (COO). In addition you need to identify a country which represents a market development opportunity and justify your proposal. The purpose of your report is to make relevant recommendations to the future country manager that will help her / him ensure the organisation survives and thrives in the new market you propose.
Accurate citation throughout is vital. Your bibliography (references), tables and appendices are not included in the word count but are essential. It is expected that you present your work in a professional business report formal.0
Final report should include succinct analysis of the business environment as it affects your organisation both in the country of origin and the new country market you propose. In particular, you should attempt to link specific aspects relating to the organisation and its industry with key factors, issues and considerations from the business environment in the new country market. The report should include relevant tables, graphs, statistics and images, together woth a critical accompanying evaluation of these, in order to provide specific analysis – especially with regards to the business environment. You will also be expected to develop and justify your analysis and recommendations by applying appropriate analytical framework e.g. PESTLE analysis, SWOT analysis, Porter’s 5, Market and relevant growth frameworks and, given that this is Master’s level, theory and models should be applied with a measure of critically and with reference to any limitation or alternatives.