The literature indicates that ERP can trigger competitive advantage in a variety of ways, for
instance, by helping organisations to establish useful links with supply chain partners, achieving
agility in product and service differentiation, reducing time-to-market for delivery of products and
services, achieving flexibility in adapting to changing customer demands, improving customer service
and customer retention, achieving improved knowledge management and becoming a fluid and
responsive organisation (Laframboise and Reyes, 2005; Seddon, 2005).