How Leaders Direct Attention
Leadership itself hinges on effectively capturing and directing the collective attention. Leading attention requires these elements:
• Focusing your own attention;
• Attracting and directing attention from others; and
• Getting and keeping the attention of employees, peers,customers and clients.
A well-focused leader can balance an inner focus on the climate and culture with an “other focus” on the competitive landscape and an outer focus on the larger realities
that shape the environment the outfit operates in.