Anywhere, everywhere, and always, that`s the promise of mobile video. Quite simply, it`s anything you want from a smartphone or a table. But the implications are enormous. More eyeballs and more videos means more opportunity for media companies to sell ads. But your smartphone`s smaller screen means less room for those ads. It also means the videos themselves are changing.
This video is horizontal. Snapchat is promoting vertical. Storytellers are thinking about how to make things pocketsize and short enough to be viewed on a fly. The new medium is mobile and this little screen is going to be big.When it comes to online video, nothing competes with YouTube. There`s 300 hours of video uploaded to the site every minute.
But being big makes it harder to change. And right now, the biggest name on online video has its sights set on the smallest screen.