Organizations employ the process of logical incrementalism because it is more practical and responsive to the complexity and uncertainty inherent in strategic challenges. Logical incrementalism adapts the pragmatic and functional elements of traditional, formal analytical processes, as well as processes that recognize and manage the power and psychological shifts inherent in strategic change. It responds to the reality of bounded rationality and embraces the power and pragmatism of the ‘science of muddling through’. Logical incrementalism inherently employs a REAL OPTIONS mindset that is well suited to cope with the extreme complexity, great uncertainty and increasingly ‘wicked’ nature of strategic issues.