Following Coca-Cola’s departure, Parle became the market
leader and established thriving export franchise businesses in
Dubai, Kuwait, Saudi Arabia, and Oman in the Gulf, along with
Sri Lanka. It set up production in Nepal and Bangladesh and
served distant markets in Tanzania, Britain, the Netherlands,
and the United States. Parle invested heavily in image advertising
at home, establishing the dominance of its flagship brand,
Thums Up.