Curio (brand)
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Curio – A Collection by Hilton
Curio Collection logo
Industry Hotel
Founded 2014
Headquarters McLean, Virginia
Number of locations
20+[1]
Area served
Global
Key people
Dianna Vaughan (Global Head)[2]
Parent Hilton Worldwide
Website www.curio.com
Curio – A Collection by Hilton is a luxury hotel brand part of Hilton Worldwide's portfolio.[3] Curio is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding.[4][3] Hilton selects independent boutique hotels to be part of the Curio collection based on their character and with the aim of offering travelers a unique local experience.[4][2]
The brand was launched in June 2014.[3] By January 2016, Curio had opened 20 hotels[1] in four countries including the United States, Jamaica, Argentina and Germany.[2]
Curio collection hotels use Hilton's reservation system and are part of Hilton HHonors, Hilton Worldwide’s guest-loyalty program.[3]
Hotels[edit]