Furthermore, MC can be used to
codify best practice, making it easier to adopt more efficiently
(Zander and Kogut, 1995). Chiesa et al. (2009)
reported that managers in exploitative projects, less
affected by uncertainty, relied more on formalized control
systems throughout the project compared to managers
in exploratory projects. In summary, high levels of MC are
likely to produce inertial forces and a focus on exploitation
(e.g., Cardinal, 2001) as well as aid planning and restrain
excessive innovation (Chenhall, 2003). Therefore, drawing
on the above findings, a positive effect of MC on innovation
in exploitative innovation is proposed. The above analysis
generates the following hypothesis:
H2a. There is a positive effect of MC on innovativeness in
exploitative innovations