Creativity and Interactions
A subject that is only just beginning to get the interest it deserves
is how creativity can be triggered by relationships. There is a long
history of creative collaborations, with songwriting teams such
as Gershwin and Gershwin, Ellington and Strayhorn, Lennon
andMcCartney being classic examples. Other important creative
relationships include Marie and Pierre Curie, Pablo Picasso and
Georges Braque, Margaret Mead and Gregory Bateson, Steve
Jobs and Steve Wozniak, Igor Stravinsky and George Balanchine.
The nature of these relationships and how they appear to have
triggered periods of intensive and extensive productivity is still
under-researched. How do certain relationships stimulate
greater creativity and productivity?
The performing arts and the nature of creative groups are
also under-researched in the United States, although there has
been an emerging interest in jazz groups and R&D teams.
Creative groups can have very different characteristics. For a
jazz band, the process of performance is the product. For R&D
teams there is no such immediacy and the nature of performance
is different. Whereas for a jazz group the process is the
product, for an R&D team the process leads to a product, but
they are not one and the same.
It has been argued that one of the barriers to the study of
groups has been methodological. The argument from psychologists
has been that groups are harder to study than individuals.
But it may be that the problem lies in the methodologies
generally available to psychologists, because sociologists and
even social psychologists have extensive experience studying
groups, with a particular focus on qualitative methodologies.
346 Social Psychology
Sociological works such as Howard Becker’s (1963) Outsiders
and Robert Faulkner and Becker’s (2009) Do You Know. . .?
illustrate how creative groups can be studied.
Creativity and InteractionsA subject that is only just beginning to get the interest it deservesis how creativity can be triggered by relationships. There is a longhistory of creative collaborations, with songwriting teams suchas Gershwin and Gershwin, Ellington and Strayhorn, LennonandMcCartney being classic examples. Other important creativerelationships include Marie and Pierre Curie, Pablo Picasso andGeorges Braque, Margaret Mead and Gregory Bateson, SteveJobs and Steve Wozniak, Igor Stravinsky and George Balanchine.The nature of these relationships and how they appear to havetriggered periods of intensive and extensive productivity is stillunder-researched. How do certain relationships stimulategreater creativity and productivity?The performing arts and the nature of creative groups arealso under-researched in the United States, although there hasbeen an emerging interest in jazz groups and R&D teams.Creative groups can have very different characteristics. For ajazz band, the process of performance is the product. For R&Dteams there is no such immediacy and the nature of performanceis different. Whereas for a jazz group the process is theproduct, for an R&D team the process leads to a product, butthey are not one and the same.It has been argued that one of the barriers to the study ofgroups has been methodological. The argument from psychologistshas been that groups are harder to study than individuals.But it may be that the problem lies in the methodologiesgenerally available to psychologists, because sociologists andeven social psychologists have extensive experience studyinggroups, with a particular focus on qualitative methodologies.346 Social PsychologySociological works such as Howard Becker’s (1963) Outsidersand Robert Faulkner and Becker’s (2009) Do You Know. . .?illustrate how creative groups can be studied.
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