As you can see from the video clip, with more people travelling overseas, there has been an increase of interest in Airport Fashion. Especially, Hallyu stars’ airport fashion styles are captured on camera and shown through various public media. I would think that with a long flight ahead of them, it would be most important to dress comfortably, and I personally don’t understand why they invest so much time and money into airport fashion. Today, we are going to examine not only the ‘Airport Fashion’ of idol stars, but also their ‘Make-Up Techniques’ and their ‘Hairstyle.’
The Hallyu Influence did not gain momentum only through cultural contents such as movie, drama, and pop music, but also through actor/actress and singers’ fashion style and the merchandizing of these stars. However nowadays, Hallyu has become a gateway to advertise both the contents and its actor/actress and singers, without leaving anything out. You can understand why Hallyu stars’ make-up techniques and hairstyles are receiving so much attention through this wave of influence. In this session, we will examine why Hallyu fans, especially women, prefer Korean stars’ make-up techniques and what kind of characteristics are present in Korean make-up styles. For the male fans, we are also going to examine different hairstyles of male Hallyu stars. Finally, Rana and Hai will inform you of shopping districts where you can get great deals on shopping. There are several large-scale shopping districts in Seoul and each of them has its own flavor and characteristics. Keep this in mind when you are shopping in Seoul.
Girls’ Generation, and f(x), these groups represent the top girl groups in Korea. Members of these girl groups are not only physically attractive, but they also possess strong individual characteristics in looks and style. Even their outfits are always changing depending on the situation or “concept.” For example, some girl groups dress in the “military look” when they are trying to appeal with a masculine style, or in a retro look if they want to appeal differently.
We cannot overlook the influence girl groups have on the Korean society, especially on fashion and style of women in their 10’s and 20’s. Public media has played a key role in this phenomenon. Girl groups appear frequently not only on music programs, but also on entertainment programs, cable channel reality shows, and numerous other TV programs as well as on newspapers and magazines. In other words, girl groups are leading the fashion industry by being ‘style icons.’
Almost all fashion ventures are hoping to advertise their brands by having girl groups wear their clothes. Outfits worn by girl group members are seen and worn by people from Southeast Asia, Europe, as well as South America. With rapid increase of fame for Girls’ Generation and Kara in Japan, “Costume Play,” a phenomenon where people follow famous girl groups’ fashion style,was popular among Japanese women. One television program in Japan even showed different make-up techniques and fashion styles of Kara and Girls’ Generation.
There are many international fans that are interested in Korean singers and actresses’ make-up techniques. Recently, Hallyu stars’ make-up techniques are shown on the Internet, especially Youtube, and these video clips are being uploaded with titles like “Korean Make-Up Techniques.” Now then, what is this “technique” that is being considered so special? The most important key is being natural. Korean make-up style makes your face look as natural as possible, staying away from thick lines. For a while, “Whitening Make-Up,” making your skin whiter, was a popular technique; but nowadays, focus has shifted to making your skin look as flawless as possible while keeping to your natural skin tone, only putting emphasis on one spot on your face: “Point Make-Up.”
Another area of interest and purchase for Hallyu fans is make-up tools that are fast and easy to apply. Because of the busy Korean lifestyle, many Korean women often put on their make-up on their way to work, even in taxis. These women are experts at applying make-up in a short amount of time and still looking beautiful. A lot of Hallyu fans are wondering what kinds of make-up tools Korean women use. If you are also curious about this, search the video “Korean Make-Up Techniques” and learn about the natural make-up style that Korean women are using.
Idol singers’ trendsetting hairstyles are always at the center of fans’ interest. Korean idol singers once drew a lot of attention by dying their hair blonde or even bleaching their hair white. The reason why Korean stars dye their hair in different colors is because it stands out compared to their fellow stars, who have their natural dark brown or black hair. For example, Eunhyuk from the idol group Super Junior bleached his hair, influencing a lot of teens to follow his hairstyle. Jessica from Girls’ Generation dyed her long hair blonde and many young women followed this change. Also, JongHyun from ShiNee tried a type of hairstyle called “gradation,” dying his hair so that the color becomes lighter as it comes down.
There are many international fans that are interested in Korean singers and actresses’ make-up techniques. Recently, Hallyu stars’ make-up techniques are shown on the Internet, especially Youtube, and these video clips are being uploaded with titles like “Korean Make-Up Techniques.” Now then, what is this “technique” that is being considered so special? The most important key is being natural. Korean make-up style makes your face look as natural as possible, staying away from thick lines. For a while, “Whitening Make-Up,” making your skin whiter, was a popular technique; but nowadays, focus has shifted to making your skin look as flawless as possible while keeping to your natural skin tone, only putting emphasis on one spot on your face: “Point Make-Up.”