Lower barriers to trade and investment mean firms can
view the world, rather than a single country, as their market
base production in the optimal location for that activity
Technological change means
lower transportation costs - firms can disperse production to economical, geographically separate locations
lower information processing and communication costs - firms can create and manage globally dispersed production systems
low cost global communications networks - help create an electronic global marketplace
low-cost transportation - help create global markets
global communication networks and global media - create a worldwide culture, and a global market for consumer products