Wall
The Wall tab serves as the central component of a Facebook Page and issimilar to your personal profile. The Wall allows your company and your fansto upload content, such as photos, videos, and notes. These actions generateupdates (called stories on Facebook) and often display as stories on yourfans’ News Feeds.
News Feed
A News Feed displays these stories and publishes any new social actions thattake place on Page. For example, an addition of a new photo to Page is reported as a story on News Feed.
Status updates
If a company wants to push out a message, the addition of status updatesis a welcome tool in the Facebook marketer’s toolbox. Like in personal profiles, Page administrator (admin in Facebook), to send alimitless stream of updates (short messages up to 160 characters in length), which, in turn, appear in fans’ News Feeds.
Discussions
Discussions are another standard feature that allow anyone to create a newtopic of conversation and permit follow-up comments.Members can add to any discussion by typing their comments in the appropriate box and clicking the Post Reply button.
Applications
Just like a profile, you can customize a Page with a host of applications(apps). Not all Facebook apps work on a Page, but a wide range of usefulapps are available ranging from virtual business cards to RSS feeds from favorite blogs and news services.
If you want to view a directory of Facebook apps that can enhance your businessPage, you can choose ApplicationsBrowse More Applications on thebottom left navigation bar. In this new Facebook apps directory, clickBusiness in the left column to list relevant apps for your Page.
When creating a Facebook Page, use only those elements that either provide valueto the visitor or represent the brand in a positive, audience-appropriate way.