The act (or project) of new venture creation is favoured and perceived as achievable Some projects abort because the entrepreneur is unable to gather the necessary means – e.g. financial resources, permits, means of production, support from a partner, etc. The project must therefore be abandoned, even though it was what the entrepreneur preferred. If the individual is not forced to abandon the project, commitment occurs when the act of venture creation (a specific project, whether detailed or not) is perceived as being preferable to the current situation (employee, unemployed, student, etc.) or to any other alternative course of action (e.g. change of employer). Most theoretical models of venture creation retain this aspect as essential. They describe the formation of this preference as the result of environmental factors and factors specific to the entrepreneur. We will not, however, be considering these factors in further detail at this point. Instead, the preference, resulting from a push–pull situation, is assessed on the basis of criteria relating to the desirability and feasibility of the act of venture creation.