Participation in a Trade Fair as Part of Marketing Aims/Mix
P: Product aims/objectives
1. to test acceptance of product range in the market
2. to launch prototypes
3. to assess success of a product launch on to the market
4. to present product innovations
5. to expand the product range
P: Price and Conditions aims/objectives
1. to present a convincing range of services to the market
2. to sound out the room for manoeuvre as regards pricing
P: Place/Distribution aims/objectives
1. to expand the distribution network
2. to estimate the effect of elimination of one trading level
3. to look for new agents