their innovations included lean manufacturing just in time industry and design for quality in today's competitive markets manufacturers need to make quick progress towards this kind of quality if they don'you can take for granted that they will go out of business this is ture even for small entrepreneurial companies the ability to create products and services that work is no longer a source of long-term competitive advantage. it has become just the price of admission to most markets if the stuff your competitors make works better your customers aren't going to be customers for long