will die. None of those experts knew a priori
what would work. Instead, they had to let a
solution emerge from the materials at hand.
And they succeeded. (Conditions of scarcity
often produce more creative results than
conditions of abundance.)
Another example comes from YouTube.
The founders could not possibly have predicted
all the applications for streaming
video technology that now exist. Once people
started using YouTube creatively, however,
the company could support and augment the
emerging patterns of use. YouTube has become
a popular platform for expressing political
views, for example. The company built on this
pattern by sponsoring a debate for presidential
hopefuls with video feeds from the site.