The birth center’s Perinatal Clinical Nurse Specialist (CNS) identified the need to align post-cesarean care with established Baby-Friendly principles by making systematic changes to minimize mother-infant separation and support early STS contact and Breastfeeding initiation.Working in collaboration with the nursing staff and medical team, the Perinatal CNS and a perinatal CNS student spearheaded the effort of implementing early STS contact after casaream birth with the aim of increasing the success of breastfeeding initiation for these mother-infant pairs.