We elicited respondents’ subjective attitudes toward the
risk from pesticide residues by using a 1 to 5 scale - with 1 indicating “no risk” and 5
indicating “very serious risk”. We employed a 1 to 5 scale instead of a 1 to 10 scale which is frequently used in other studies (Eom, 1994; Smith and Desvousges, 1989) to
make it easier for respondents to understand the level.