MARKETING STRATEGIES OF MCDONALD'S BUSINESS STRATEGYFRANCHISE MODLE
As per franchise model of McDonald Only 15% ofthe total number of restaurants are owned by the Company. Theremaining 85% is operated by franchises. The company follows all the framework of training and monitoring of its franchises to ensure that theyachieve good QUALITY SERVICE,CLEANLINESS AND VALUE FOR THE MONEY offered by the company to its customers.
PRODUCT CONSISTENCY- By developing a sophisticated supplier networked operation and distribution system, the company has been able to achieve consistent product taste and quality across the nations of the world.
ACT LIKE RETAILER THINK LIKE A BRAND McDonald's focuses not only on delivering sales for the immediate present, but also protecting its long term brand reputation.