Rogers believed that throughout life people demonstrate what he calls the organismic valuing process. By that he meant that all life experiences are evaluated in terms of how well they serve the actualization tendency. Those experiences that people perceive to be promoting or facilitating of actualization are seen as good and desirable and are thus assigned a positive value Those experiences perceived as hindering actualization are seen as undesirable. These perceptions will influence behavior because experiences considered undesirable will be avoided, whereas those considered desirable will be sought out so that they can be repeated.