I use this three times a week after I wash with Renpure shampoo. I tried this before the shampoos, I was looking for an organic deep conditioner that actually worked. This not only works but it works better than any non organic reconstructor I have ever used such as Biolage, Redkin, Pantene - this stuff is just amazing. I have wavy/curly hair down to my butt that I straighten a lot so it is hard to keep it looking healthy and I do everything I can to make it shine like a hair commercial and this stuff does it. It smells good but not strong nad my hair feels soft and looks shiny.