Hamleys Traditionals
October 8, 2015
The world famous Hamleys of London is the oldest toy shop in the world, selling the finest of children’s toy since 1760. Their epic stores are considered a major tourist attraction in a city full of amazing things to see. In celebration of their 250 years in business Hamleys launched a collection of sustainable heritage toys. The new line of wooden toys would need to have packaging design that would reflect the nostalgia of traditional play within the modern world.
The creative team at ninety-three design had worked with Hamleys for many years on a variety of projects, and were chosen to bring the new toy collection to life. The team elected to use brown paper for all the packaging in order to reflect the product sustainability of this range of toys. The color palette includes Hamleys brand red, but it’s surprisingly only used as a secondary color with shades of blues and purples taking center stage. The colors have a nice depth to them, they aren’t your usual Crayola box of primaries. And, they are used for both the toy packaging and the wooden toys themselves.