Another area for improvement is its human resources policies. The company is generous in giving good wages and benefits to employees. However, the tasks in automated ice-cream making are not very challenging. The company attempts to add to job satisfaction by encouraging employees to engage in community projects. By increasing such efforts and involving workers in decision making, the company can improve the motivation of lower-level employees. Its large-scale employment of women is laudable. Moving these women to top management positions and hiring more minority employees are areas for further improvement.