Chanel S.A. is an independent and unlisted company. If there are plural
shareholders they always interfere in the business and it becomes difficult for the
company to foster the business with a long-term vision. Furthermore, there are many
cases in which the company loses its originality, brand identity, and corporate identity
and becomes stalled. Chanel S.A. can avoid this situation because it is an independent
and unlisted company and the funds available to the owner are sufficient. It is often the
case that the strength of the Chanel brand is due to the progressive approach to creativity
by the founder Coco Chanel and the talent of the designer Karl Lagerfeld and they are
often focused on. However, the authors consider that its form as an independent and
unlisted company should be more emphasized as a strength of Chanel