Let me give you two short illustrations of the quality:
A pilot of Air India told us abouthis experience with Hom Mali:
"After I started to fly the route to Thailand regularly I usually ate Hom Mali during my stopovers in Thailand and Istarted to really like it. Until then I had always considered Basmati the "Best of the Best". When I took a 5kg bag of Hom Mali back home, my wife was very sceptical of cooking an non-indian rice. "This can't be anything good!" was her intial comment.
Already after the first meal she was impressed and today I have to bring Hom Mali almost each trip because my kids, my wife and also a lot of my extended family only want to eat Hom Mali."
The experience of me (Bruno) is the same with my family. We eat rice three or four times a week and we mostly had eaten Italian Medium Grain or Indian Basmati. From the first time I served them Hom Mali back home some years ago my kids are very disappointed if we cook another variety than Hom Mali, so much do they prefer the Hom Mali taste and texture.